Search engine optimization (SEO) has come a long way in the last decade. Gone are the days of simply keyword stuffing your sites more than your competitor and achieving results. Search engines are less apt to be tricked these days, as they become more sophisticated all the time. 

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Today's search engines know what you're searching for better than you do, optimizing for user experience and user intent. This ties into Google's own mission: "to organize the world's information and make it universally accessible and useful."

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While some SEO & content companies may focus on spammy backlinking, AI-generated content, and bulk publishing, CAB Content & SEO Services believes in aligning your website with Google's mission. That means focusing on quality content that offers expertise, authoritativeness, and trustworthiness. 

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This takes the guesswork out of the game; you don't have to worry if search engines will catch on to your keyword stuffing, link manipulation, guest posting networks, or other black-hat SEO strategies — and ban you from their search engine results pages (SERPs) for good. 

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Though these types of schemes can lead to quick results, they also tend to lead to crash-and-burn endings. Instead, we prefer to take the long road — building a solid and consistent content strategy that your customers, Google, and other search engines, will take notice of. 

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As with customers, building legitimate trust with search engines takes time. But your patience in creating a site that is expertly informative, easy-to-read, thorough, and trustworthy will ultimately set up your business for long-term growth and success.